Dexter SEO Works
SEO That Gets to Work
I help small and local businesses improve their organic search visibility, AI search visibility, and ability to be discovered by the right customers.
With 15 years of hands-on SEO experience, Dexter SEO Works combines technical SEO, on-page optimization, SEO content, local SEO, authority building, and emerging AI search optimization to build stronger organic visibility across today’s search landscape.
See What's Happening With Your SEO

Technical SEO
Identify technical issues affecting crawling, indexing, site structure, speed, and search visibility, and prioritize the fixes that matter most.

Search Engine Optimization
Use 15 years of SEO experience to optimize important pages around relevant keywords, search intent, and organic growth opportunities.

SEO Performance Analysis
Track rankings, organic traffic, visibility, and other key indicators to understand what is working and where your campaign can improve.
15 Years of SEO Experience. Now Focused on Your Business.
SEO isn’t just about knowing what to change. It’s about knowing what to prioritize, how to implement it, and how to measure the results.
SEO isn’t just about knowing what to change. It’s about knowing what to prioritize, how to implement it, and how to measure the results across an evolving search landscape. I’ve spent the past 15 years working across technical SEO, keyword research, content strategy, on-page optimization, local SEO, competitor analysis, and off-page SEO, with an approach that now considers SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI-powered search experiences.
Dexter SEO Works was created to provide a more focused approach to organic search. Rather than taking on an oversized client roster, I intentionally work with a limited number of businesses so I can stay directly involved in their SEO strategy, AEO and GEO considerations, implementation, and ongoing optimization—helping businesses become more visible and discoverable wherever their customers are searching.
Complete Organic SEO, Built Around Your Business
With 15 years of hands-on SEO experience, I look beyond individual rankings to understand the bigger picture: your website, competitors, search intent, content, technical foundation, and opportunities for sustainable organic growth.

Technical SEO
Improve crawling, indexing, site architecture, Core Web Vitals, internal linking, structured data, and technical search accessibility.

On-Page SEO
Improve titles, headings, content, internal links, entities, topical relevance, and search intent.

SEO Content
Strategy
Create useful, original content designed around real search demand, customer questions, topical authority, and organic visibility.

Local SEO
Improve local visibility through Google Business Profile optimization, local content, citations, location signals, and local search strategy.
THE SEO PROCESS
A Practical Approach to Organic Growth
Analyze
Review your website, competitors, keywords, technical SEO, content, local SEO, & rankings.
Strategize
Identify top opportunities and build an SEO roadmap aligned with your business goals.
Optimize
Implement technical, on-page, content, local, internal linking, and authority improvements.
Measure
Monitor rankings, organic traffic, visibility, conversions, and other meaningful SEO signals.
Improve
Use performance data to continuously refine the strategy and identify new opportunities.

Bryan Dexter
SEO Specialist & Founder

Jason Jumalon
SEO Operations Specialist

Joni Dato
SEO & Content Specialist
A Small Team. Focused on Your SEO.
Dexter SEO Works is intentionally kept lean to provide a more focused and hands-on approach to SEO. I lead the strategy and remain directly involved in every campaign, overseeing the key decisions, optimization, and ongoing direction. My assistant supports research, content, reporting, and day-to-day execution, allowing us to stay efficient while giving each client the attention their campaign deserves.
What Clients Say
Real feedback from businesses I’ve helped improve through SEO.
SEO Plans Built Around Your Goals
Choose the level of SEO support that fits your business. Every plan includes a focused strategy designed around your website, goals, and search opportunities.
Full SEO
SEO Foundation + Local & AI Search-
SEO strategy & roadmap
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Website SEO audit
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Keyword research
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On-page SEO optimization
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Technical SEO
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Content optimization
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2 Blog Posts
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Local SEO – 1 Location Managed
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GBP management
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2 GBP posts/month
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Citation and Directory Management
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Link acquisition
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AEO & GEO
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AI search visibility
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Local rank tracking
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Monthly reporting
Growth SEO
Comprehensive SEO + Extensive Local SEO-
Everything in Basic SEO
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Comprehensive SEO strategy
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Local SEO – Up to 5 Locations Managed
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Local competitor analysis
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Google Maps optimization
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Ongoing GBP optimization
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Local citation building & management
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Location-based content strategy
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Local link-building opportunities
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Ongoing AEO & GEO optimization
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Entity & topical authority
Authority SEO
Comprehensive SEO + Authority Building-
Everything in Growth SEO
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Extensive link acquisition & authority building
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Reputable publication & industry mentions
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Relevant backlink opportunities
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Backlink profile development
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Digital PR & brand mention opportunities
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Advanced content strategy
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Advanced content optimization
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Comprehensive competitor analysis
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Advanced SEO performance analysis
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Priority SEO implementation
Frequently Asked Questions
Dexter SEO Works provides practical SEO services designed to help businesses improve their search visibility, attract more relevant traffic, and build a stronger presence across traditional and AI-powered search.
Getting started is simple. Request your free SEO audit, review the initial findings, and book a meeting to discuss your website, goals, and opportunities. After the meeting, you’ll receive the full SEO audit by email, and you can decide whether to implement the recommendations yourself or proceed with an SEO plan through Dexter SEO Works.
The free SEO audit provides an initial review of important areas such as technical SEO, on-page optimization, website structure, search visibility, content, and potential SEO opportunities. The goal is to identify areas that may need attention and provide a clear starting point for developing an SEO strategy tailored to your website, business goals, and target audience.
Dexter SEO Works offers three plans based on different levels of SEO needs. Basic SEO focuses on establishing a strong SEO foundation with Local and AI Search optimization. Growth SEO adds more extensive Local SEO and Google Maps optimization. Authority SEO adds a stronger focus on link acquisition, authority building, digital PR, and advanced SEO strategies. The best starting point depends on your website, goals, target market, and competition.
No. There are no hidden fees. The price of your selected SEO plan includes the services and deliverables listed in the plan, including necessary SEO plugins and tools used to perform the included SEO work. You will know what is included in your plan without unexpected additional fees.
Ready to See What Your SEO Could Improve?
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